27 April 2012
Not every entrepreneur has a good idea for how to run every facet of their business. They might have the technical know-how to set up a web hosting company, but they lack the expertise needed to market it. So to fill the gap, they go out and hire an expert in that particular field. They [...]
Posted in Marketing0 Comments
14 March 2012
There are many ways you can study your target market. You can use research techniques like questionnaires and interviews. Such techniques can lead you to the preferences of your clients in. The information that you can get about their age, gender, educational attainment, and other socio-demographic characteristics will contribute in coming up with marketing strategies. [...]
Posted in Marketing, Marketing Education0 Comments
01 March 2012
When marketers began to focus more on strategic concerns because of the growing risks of doing business, portfolio analysis as a business practice was one of the theories they settled on. This method treats a corporation’s business units as stocks in an investment portfolio. The higher ups treat the company as an investor looking for [...]
Posted in Business0 Comments
14 February 2012
Here is a secret that most marketers don’t have the opportunity to learn, even if they should: things are easier to accept if people choose them, rather than being forced to put up with them. To put it in even simpler terms, people are willing and able to put up with all sorts of marketing [...]
Posted in Marketing0 Comments
06 January 2012
When it comes to the field of marketing, the competition is so close and the pace so fast, it can be argued that all good ideas have been “used up”. Whether its traditional or viral marketing, it’s getting harder and harder to come up with an original concept that will wow the pants off of [...]
Posted in modern innovations0 Comments
12 December 2011
There was a time when product placement was limited to the three forms of media: newspaper, radio and TV. Rod Serling might convince you to buy a Camel by smoking during his famous intros of The Twilight Zone, or some anonymous small-town radio jock might explain how he can keep yapping all day, thanks to [...]
Posted in Business0 Comments
05 December 2011
Marketing on the Internet has such a huge impact that it has its own genre distinct from the “traditional” practice of marketing. What this means is that more and more companies are creating independent marketing strategies for the web that are independent of, or at least has the same degree of importance, as their mainstream [...]
Posted in modern innovations0 Comments
25 November 2011
The world of business is a jungle – literally and figuratively. Businesses are racing their way to the top. If you’re an emerging company, you had better come up with a high-kicking business plan. For the longest time, companies have been following the “old” business plan, which is to hire an expert or forex trading [...]
Posted in Business0 Comments
28 October 2011
The main target of every business is the customer. After all, the latter is the one who patronizes whatever sort of product or service is being offered. Since customers come with different temperaments, they need to be dealt with accordingly. Others easily get irritated with substandard products, and some of them are vocal enough to [...]
Posted in Business0 Comments
28 October 2011
It used to be that all marketing efforts were geared towards a human audience. In the age of the Internet, however, online marketers now have to target two: human readers and search engines. While search engines like Google strictly aren’t a “market audience” by definition, their reach makes them a formidable target. Such engines act [...]
Posted in Marketing Education0 Comments
